TCP 003: Vicky Ayala: Going Beyond Personal Branding & Getting To the Root of AuthenticityPodcast
Life isn’t about finding yourself. Life is about creating yourself.
–George Bernhard Shaw
Let’s Go Beyond Personal Branding & Get to the Root of Your Authenticity with Vicky Ayala, Personal Brand & Storytelling Strategist
People buy from or hire people they know, like, and trust! Your personal branding can influence their purchasing and hiring decision as long as you’re authentic in your message, how you position yourself, and your actions! Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their USP (Unique Selling Proposition), and then leveraging it across various platforms with a consistent message and image to achieve a specific goal.
Questions to ask yourself:
1.) How is your personal brand helping you succeed in your career?
2.) Is your personal brand congruent with who you really are?
3.) Does your personal brand create a strong, consistent, and specific association between the you and the perceived value you offer?
4.) Does your personal brand convey a feeling of trust?
5.) Does your personal story elevate your personal statement?
About The Coaching Parlour Podcast Guest:
Vicky Ayala (www.vickyayala.com)
Vicky Ayala’s specialties include personal brand coaching, digital strategy and content planning.
With over 15 years experience in design and online marketing, she shows multi-passionate creative professionals, media personalities and lifestyle coaches how to leverage their personal brand and launch a sustainable online business.
Vicky Ayala’s work experience includes program development and vocational counseling within the social services sector. She has also worked with major media and entertainment brands such as NBC Universal and Vme TV. Currently, Vicky can be found assisting new startups and consulting with entrepreneurs on how to stand out in a digital space.
I consciously connect to my authenticity, releasing false versions of myself!
Give Yourself the Permission To BE YOURSELF! That’s the best type of Personal Branding!
Don’t be scared to present the real you to the world – authenticity is at the heart of success. (Unknown Author)
Resources Mentioned in Podcast
- Trini Trent Radio: Introverts Unite Episode
- Myers Briggs inspired Jungian Archetypes
- Sally Hogshead How To Fascinate
- Danielle LaPorte‘s “Desire Map” & Style Statement: Life by Your Own Design
- Renaissance Soul by Margaret Lowenstein
So what is the core of your personal brand? How does it reflect your authenticity? List it below in the comment section!
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